My good friend "linksys"

I got a screw in one of my tires, so I went to the local tire place. It will take them about 30-45 minutes to fix. I asked if they had a waiting room that I could work in, and they repair person said "sure, it even has wireless". The only non-locked wireless in the area is, as you have probably guessed, "linksys". I wonder if equating the company name with "open insecure access point" is actually good marketing for Linksys, or their corporate parent Cisco.