Interesting people get more attention

Daring Fireball asks a great question and then answers it at the beginning of this article. "...why, if Apple only sells a small percentage of computers, the company receives such a disproportionate amount of media attention. The answer is simply that they’re selling the best computers, to the most interesting people." The rest of the article is a great explanation about why Apple's new software, which does about the same as software that have been running on Windows for at least five years, is going to be important.